The company was initially incorporated in 2001 under the name M Telecom with it’s main business - Computer programing and leadership in providing platforms and services enabling the delivery of mobile marketing, advertising and content as well as value added services for mobile operators, ad-agencies, media groups and brands. With a management buyout in 2012, Motivian absorbed all commercial-focused businesses and concentrated in providing Integrated Software Solutions in the SE European region, as well as in the Middle East. Since then, the company functions as a trusted software integrator serving customers in the financial services, telecom operator markets, retail and FMCG, and in the government sector.

The market and sector in which Motivian operates has extremely dynamic development of technologies for providing mobile services. Flexibility, innovation, creativity are key factors in maintaining the competitiveness of the company and its subsequent development. With a view to these circumstances, the company constantly searches and develops innovative technologies, processes, methods by which can provide better/higher-quality service to customers with high added value, higher efficiency and effectiveness. In this aspect the company creates a number of innovative services. 

Focusing largely on research and technological development and the continuous study of the international market, MOTIVIAN is always looking for novel means of leveraging the company expertise in web and mobile technologies. Key research interests include among others: novel methods for data aggregation and visualization, SMS gateway functionalities, alleviating user interaction through intuitive and AR-powered user interfaces for web and mobile devices, and personalized marketing tools and mechanisms. The realization of the latter will lead to fruitful business plans capable of providing MOTIVIAN and its customers the competitive advantage in the area of rich media content delivery, while also expanding its customer base.

MOTIVIAN has inherited the expertise and technical know-how from Velti’s participation in numerous R&D projects; in these research projects, the company implemented techniques and iterative methodologies for the production of interactive user interfaces suitable for advertising and marketing needs for multiple types of users and devices, paying particular attention in the design and analysis of usability and user experience aspects. In most projects, MOTIVIAN is also involved with aggregation and interoperability of data between devices, mobile and web applications andservices, management of complex multi-dimensional data structures and processing of data according to standards. MOTIVIAN’s engineers bring in experience from several projects of FP6 and FP7 some of which include: ORAMOD, EFIPSANS, SENSORART, CHRONIOUS, SKYMEDIA, DIG, 3DTVS, TEFIS, Open-I, Inspiring Science Education.

MOTIVIAN is certified with ISO 9001 and ISO 27001. MOTIVIAN offers marketing tools and content management platforms managing and delivering rich media advertisements to mobile operators and FMCG companies. There is a huge urge for innovation and investment in new technologies that make MOTIVIAN the ideal leader of activities concerning digital advertising, prototyping and evaluation techniques. MOTIVIAN is an expert in mobile application development and has a proven track record in application design both as part of the commercial activities of the company as well as part of the R&D ventures of the company. MOTIVIAN is in a position to materialize novel ideas in the field of mobile marketing applications development and GUI design.